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WHO WOULD CALL THEMSELVES "THE GREATEST GENERATION?" | 2003-11-08

First, let's get one thing straight. You are going to say, "But they didn't call themselves The Greatest Generation, Tom Brokaw called them the greatest generation."

Let me tell you something every professional writer knows. You don't write for yourself, you write for the market.

When I wrote speeches for politicians, no one could say, "But the congressman didn't say that, his speechwriter Bob Whitaker wrote that."

The book called "The Greatest Generation" sold like hotcakes because the World War II generation wanted to be called that.