THE BUGS ACADEMY OF CREATIVE ADVERTISING | 2014-01-08
It would not bother me in the slightest if some of our BUGSERS learned ultra-state of the art advertising right here and ended up rich.
I just wrote a two-minute You Tube for HD with his live acting and a little help from other BUGSERS. They were of course concerned about doing it right.
My response was, "DO it, THEN we can do it right."
In the YouTube area, I like to think that White Rabbit represents a Hollywood, California approach at one end and Ole Bob is White Trash, South Carolina at the other. WR has expertise and a reputation. He must succeed.
I, on the other hand have nothing to lose here. Whereas WR's hard won reputation can suffer if he screws up the first cut, I can make another one and another one and so on ad infinitum
By definition, when I screw up, practically nobody will notice.
My one big problem is that people plan and plan and never DO anything.
Our sign campaign goes all the way back to the Burma Shave signs of the 30s, our YouTubes could be miracles of simplicity, but only if they do NOT take themselves so seriously they don't get anything done.
As web technology leaps forward, we can learn to leap wth it. Ours is an advertising campaign, and what you learn in this advertising campaign you can apply in all the others.